What is an employer brand?
Last year, I was given an opportunity to speak at Huntress (one of my recruitment client’s) staff presentations on employer branding.
An employer brand in simple terms, is your ‘people brand’. It’s how you market the business as a good employer and as a great place to work.
It’s critical because it helps attract staff and retain staff.
Something you can do to help you build a really strong employer brand is to be AUTHENTIC.
Ask your employees for their views on your employer brand. If you start claiming that your company is a great place to work, but your employees don’t agree, the inconsistency is going to show through.
Be real, go to the people, include them and listen to what they have to say.
Then put in place a plan to improve things. Be open and honest with your employees and your wider audience. If it’s not perfect yet that’s ok, as long as you can show you truly care and are looking to make improvements.
If you would like some help auditing your employer brand and coming up with a plan please get in touch.
Read my top ten tips for improving your employer brand so you can attract the best talent.