Organic and paid marketing strategies to maximise your business
Or are you not sharing enough of your personality on your business page? It’s worth considering who you enjoy following and why? Do you feel a connection with them because you’ve got to know them? People tend to buy from people who they feel they know, like and trust.
Your brand is much more than just your logo. It is the entire identity of your business. It expresses your story, your values and your philosophy.
If your LinkedIn profile is the same as when you set it up, chances are it might be time to update it. Top tips for building a personal brand on LinkedIn.
Some people thrive on being in the spotlight but, for many of us, even the very idea of being the centre of attention brings us out in a cold sweat! So how do you get past this and actually share your passion?
Sales make me feel icky! I think it’s better to think about building and nurturing relationships. People are less likely to follow you if they come across a post and you are selling something than they would if you are giving them something of value.
It’s time to put down the familiar script that tells you “competition = bad”, and start writing your own, new, more helpful story: one in which you both not only survive but thrive.
Are you using Reels in your social media strategy? If not, you might be missing a trick! It is predicted that 82% of the content we consume online will be through video by the end of the year!
With 2.8 billion active daily users, Facebook ads are a fantastic way to target specific customers. The challenge is getting your message in front of the right people: the people who are most likely to be interested in your products or service. Ads take time and money to create – your time and money – so there isn’t room for error.
Marketing Pace provides organic and paid marketing strategies to maximise your business. Our consultancy services are designed to help you move your business forward, whether you are looking to increase brand awareness, upscale your existing offerings or are looking for help with a specific project or event.
An employer brand in simple terms, is your ‘people brand’. It is how you market the business as a good employer and as a great place to work. Ten ways to improve your employer brand so you can attract the best talent.
Or are you not sharing enough of your personality on your business page? It’s worth considering who you enjoy following and why? Do you feel a connection with them because you’ve got to know them? People tend to buy from people who they feel they know, like and trust.