An employer brand in simple terms, is your ‘people brand’. It is how you market the business as a good employer and as a great place to work. Ten ways to improve your employer brand so you can attract the best talent.
An employer brand is critical because it helps attract staff and retain staff. Something you can do to help you build a really strong employer brand is to be AUTHENTIC.
Sam, from Marketing Pace encouraged business owners to be visible on social media at a Visit Chislehurst Power Hour. She spent time taking the group through Follower Strategy and Engagement and finished with examples of just how important comments and threads are to increasing the reach of posts.